

Hello, I'm Ali -
Founder and creative director of Ali Schmidt Jewellery.
My love for jewellery began with a love of design and colour. I studied art, and long before gemstones, there were pencils, paints, and sketchbooks. Many of my designs still start that way. I believe good design should feel personal, never rushed.
I've spent 26 years designing and making fine jewellery in Johannesburg, with a chapter spent running a retail store in beautiful Franschhoek. I'm a proud perfectionist, guided by impeccable craftsmanship, uniqueness, and eye-catching design.


From the jewellery to the packaging, every detail matters. Each piece is presented in locally made, handcrafted packaging designed to make opening the box part of the experience.
This collection will grow slowly and intentionally, featuring only the designs I love most. I hope you'll enjoy the journey with me.
Testimonials
"Alison was absolutely fantastic from beginning to end, and designed the most beautiful engagement ring. She couldn’t have been more accommodating with advice and I was delighted with the product. I live in the UK and delivery of the ring was effortless. We have subsequently had our wedding bands made by Alison and these are brilliant too! Thanks so much."
Alec
“Working with Alison was a great experience. She really knows how to identify the best design for each piece, and her expertise made the whole process feel effortless. She guided me through the options, offered thoughtful suggestions, and ensured everything turned out perfectly. It’s clear she has a true talent for creating pieces that are both beautiful and unique. I would definitely recommend Alison to anyone looking for something special.”
James King
"In over 20 years of dealing with Alison, she has demonstrated integrity, creativity, attention to detail and a service ethic backed up by her broad experience and in-depth knowledge of the jewellery industry. I am proud of my collection that she has had a hand in over the years."
Jackie Birch
"Fantastic service, wonderful designs with impeccable personalisation. I would not go anywhere else to have jewellery made. Cannot recommend Alison Schmidt Jewellery enough."
Jackie Dewey
"Thank you so much for my beautiful earrings. They are so well made and turned out just how I wanted them to. I love wearing them."
Natacha Starke


